Be Bold Gin is about friendship, shared dreams and a taste for adventurous macerations. It all started with a birthday present: vodka, botanicals and a challenge to make something out of it. We searched for the perfect associations for hours. As we reconnected to flavours and shared experiences, Be Bold Gin came to life. We started to produce it professionally with the idea that it would only be given as a present to friends. When more friends wished to be part of the adventure, we decided to go public.

Why Be Bold? Because of friendship, again. The dream of spending time snowboarding in the Alps had often been expressed among us, but we lived all far away from each other. So we mailed an official invitation to all the friends here and abroad with the header Be Bold. Within days, we were reunited in the mountains. Be Bold was part of our journey, as we recognized the importance of its statement. Be Bold is a call to action, an invitation to do, rather than to wait for life to pass. Be Bold is a guiding principle, a way to make it happen, for real.